Social media is constantly changing and adapting to better suit the public. Many predictions were made about the direction that social media would take in 2017 and what follows are the top three social media predictions that have definitely taken over this year. 1. Live Video With top social media channels like Facebook, Twitter and Instagram having recently adopted live…read more →
The world of online shopping has been growing at an astonishing rate since its inception in 1994. Today, studies show that almost 80% of people in the US have made an online purchase and 50% of people have made two or more online purchases. Furthermore, a survey by Statistica showed that more than 100 million people in the US regularly…read more →
If you’re a small business owner looking for a way to boost your sales, the answer you seek is sitting in the palm of your hand. The statistics to support the reach of mobile marketing are extensive. Recent studies have determined that “87% of people always have their smartphone at their side”, “people pick up their mobile devices 150 to…read more →
According to a survey released in 2014 by Flurry Analytics, Americans spend 86% of their time on mobile apps versus 14% spent on mobile websites. Research by the same statistics company also determined that the average US mobile user spends 2 hours and 42 minutes a day on their devices. As the marketing saying goes “be where your customers are”,…read more →